STRATEGY & MANAGEMENT
THE STRATEGIC DEVELOPMENT PLAN DEVELOPMENT PROCESS
NB : This training can be tailor-made, on your dates and take place in your premises. In this context, you just have to contact us at the addresses indicated.
DESCRIPTION OF THE TRAINING:
The Strategic Development Plan (PDS) is a document that testifies to the existence of a strategic project for a given organization. It clearly describes where this organization wants to go; within what timeframe and indicates the ways and means to achieve this in a competitive context. To this end, its content and validation involve the entire government of the organization, thereby demonstrating all its usefulness and importance in channeling the interests of the various stakeholders. The Challenge of its design and implementation (PDS) is to be the result of a Futur Désiré Collectif.
AT THE END OF THE TRAINING YOU WILL BE ABLE TO:
Carry out a strategic diagnosis;
Determine the appropriate strategic configuration;
Make the various strategic choices;
Consider the different methods of deploying the chosen strategy.
INDICATIVE CONTENT OF THE TRAINING:
Strategic Diagnosis
Formulating a vision statement
Determining a strategic configuration
Clarification of shared values
Medium-term strategic choices
The deployment of strategic choices.
TARGETS :
Members of the Board of Directors, General Managers and Members of the Management Committee
THE DASHBOARD OF PERFORMANCE ORGANIZATIONS
NB : This training can be tailor-made, on your dates and take place in your premises. In this context, you just have to contact us at the addresses indicated.
DESCRIPTION OF THE TRAINING:
In today's competitive environment, continuous improvement is the key to success. However, to really improve, you must first know yourself well and know your business environment. The situation in which the organization finds itself should be clearly defined. For this, it is necessary to put in place good measurement tools. Good performance indicators will provide information on the current situation of the organization and will constitute milestones that will allow to orient and monitor the progress of the company on the path of improvement.
AT THE END OF THE TRAINING YOU WILL BE ABLE TO:
Design a dashboard, read it and interpret it as a performance management and monitoring tool.
Identify the uses and characteristics of an effective dashboard.
Determine the objectives and targets by strategic axis according to the orientations
tations of the organization.
Choose the indicators for your Dashboard and know how to communicate
results in an efficient and visual way
INDICATIVE CONTENT OF THE TRAINING:
The objectives, the role of the dashboard and the qualities of a dashboard
The process of designing a dashboard
The form of presentation of the dashboard and the choice and prioritization
monitoring indicators
TARGETS:
Members of the Board of Directors, General Managers, Members of the Management Committee, Directors, Department Heads, Department Heads and executives.
THE JOB OF MANAGER: CONCEPTS-TOOLS - METHODS
NB : This training can be tailor-made, on your dates and take place in your premises. In this context, you just have to contact us at the addresses indicated.
DESCRIPTION OF THE TRAINING:
Managers learn the job of manager in the field, by doing. However, their predispositions sometimes trap them when they feel that they do not need to be "trained" in management. Learning in the field strengthens the managerial personality specific to each manager. Once the fundamentals have been acquired, it is his personality that brings management to the state of the art. The Manager must be able to listen deeply and dialogue with his collaborators. However, his anxiety regarding the achievement of results often reduces his availability
AT THE END OF THE TRAINING YOU WILL BE ABLE TO:
• Know the major challenges of contemporary management and consider their impact on daily management practices
• Master the concepts, approaches, techniques, methods and tools of intervention in organization to improve management
• Improve your analytical and decision-making skills in a management context
INDICATIVE CONTENT OF THE TRAINING:
Management as a discipline and as a practice
The manager as a reflective practitioner: development of judgmental capacities and the need for commitment
Concepts, tools and methods of decision support and analytical procedures
Mastery of communication skills: arguing, negotiating, building support
TARGETS:
General Managers, Members of the Management Committee, Senior Managers
STRATEGIC & OPERATIONAL MARKETING
NB : This training can be tailor-made, on your dates and take place in your premises. In this context, you just have to contact us at the addresses indicated.
DESCRIPTION OF THE TRAINING:
Marketing is presented as a tool for the competitiveness of the company. It is positioned as the art of choosing its target markets, then attracting, retaining, and developing a clientele by creating, supplying and communicating on the company's products and services. A process aimed at creating, communicating and delivering value for customers and managing relationships with them in a profitable way for the company, marketing remains an issue in the construction of company performance.
AT THE END OF THE TRAINING YOU WILL BE ABLE TO:
Build a marketing strategy in line with the overall business strategy of the company
Develop an effective marketing plan
Build a lasting customer relationship and optimize your customer portfolio
Establish a communication strategy
INDICATIVE CONTENT OF THE TRAINING:
Marketing in business and in the economy
New challenges for marketing
Understanding of customer behavior
Development of the marketing strategy
Analysis of the attractiveness of the segments
Competitiveness analysis on the segments
Choosing a Marketing Strategy
New products
Implementation of operational marketing
TARGETS:
General Managers, Marketing Directors, Sales Directors, Heads of Marketing Departments / Services, Senior Marketing / Sales Executives
THE TOOLS FOR BUILDING AN EFFECTIVE TEAM
NB: This training can be tailor-made, on your dates and take place in your premises. In this context, you just have to contact us at the addresses indicated.
DESCRIPTION OF THE TRAINING:
The enterprise is a distinct social unit whose activities are coordinated with a view to pursuing a goal and is presented as a response to the problem of collective action. Any organization will only survive to the extent that it succeeds in attracting and retaining its members, making members adhere to common goals, maintaining internal coordination and cooperation, adapting to external changes, sustaining growth / decline. Building an effective team becomes an imperative for competitiveness to be successful.
AT THE END OF THE TRAINING YOU WILL BE ABLE TO:
Have the tools to build a team
Appropriate the performance levers of effective teams
Being able to mobilize and motivate a team
Develop teamwork behavior within the team
INDICATIVE CONTENT OF THE TRAINING:
Team concept;
Functioning principles ;
Model of building an effective team;
Conflict management in the team;
Evaluation of team results
TARGETS:
General Managers, Marketing Directors, Sales Directors, Heads of Marketing Departments / Services, Senior Marketing / Sales Executives
LEADERSHIP DEVELOPMENT TOOLS
NB : This training can be tailor-made, on your dates and take place in your premises. In this context, you just have to contact us at the addresses indicated
DESCRIPTION OF THE TRAINING:
The construction of performance organizations invites a triple objective of strategic design and deployment, profitability and social cohesion. The orchestration of employees in order to achieve this triple objective requires the deployment of transformational leadership that brings value.
AT THE END OF THE TRAINING YOU WILL BE ABLE TO:
Appropriate the content of the notion of leadership;
Have the tools to build transformational leadership;
Develop healthy emulation and a culture of results within the team
INDICATIVE CONTENT OF THE TRAINING:
Leadership: definition and model
Exercise of organizational power and leadership
Tools for transformational leadership development
Transformational leadership and team leadership
TARGETS:
General Directors, Members of the Management Committee, Directors, Heads of Department, Heads of Service and Executives.
THE LEADERSHIP PROFESSION
NB: This training can be tailor-made, on your dates and take place in your premises. In this context, you just have to contact us at the addresses indicated.
DESCRIPTION OF THE TRAINING:
The Modern Company is a center of value creation evolving in an ever-changing environment and requiring an effective strategic path. In its operation, categorical and potentially antagonistic interests collide every day. Actors in modern business must always see it as a collective socio-economic project and a complex web of power and alliances. The Modern Company must be a collective player in movement in the dynamics of competitive intensity and in this context, management presents itself as a profession with its tools that must be mastered to succeed in the bet of the next day.
AT THE END OF THE TRAINING YOU WILL BE ABLE TO:
Master the content of the manager's job;
Appropriate the tools for constructing the strategic project;
Deploy the strategic process;
Monitor and evaluate strategic execution
INDICATIVE CONTENT OF THE TRAINING:
Who is the leader?
The strategic approach;
The deployment of the strategic approach;
The alignment of HRM and strategy;
Managing change over time;
The leader and ethics;
TARGETS:
Members of the Board of Directors, General Managers, Members of the Management Committee, Directors, Heads of department, Heads of service and executives